We are an American family-owned business based in Salt Lake City.

Eric

Salt Lake City, UT resident, Eric is dedicated to promoting a healthy lifestyle and financial security. Having worked in NYC for an extensive period, he eventually retired to establish a business specializing in gold and silver jewelry. He helps get the word out for Zalori!

Emilia

A native of Los Angeles, she comes from a family of gold-smiths, where she learned the trade as an apprentice. Her love for all things jewelry guides the business in sourcing the best products. She is part of Jeweler of America and Womans Jewelry Association (WJA).

Why start Zalori?

We created Zalori with a heartfelt mission: to bring you high-quality, beautifully crafted jewelry you can feel proud to wear. After years of seeing mass-produced chains, rings, and bracelets made from brass and other uninspiring materials, we knew there had to be a better way—something that honored both quality and design.

Drawing from our experience at our sister company, SummitMetals, we launched Zalori with a deep commitment to craftsmanship. We specialize in gold and silver pieces that not only look stunning but also feel luxurious and enduring—jewelry made to celebrate life’s meaningful moments.

We also noticed something missing in the industry: a true promise of support and accountability. Most jewelers don’t offer any workmanship guarantee. That didn’t sit right with us. At Zalori, we proudly stand behind every product and brand we carry. If something isn’t right, we’ll make it right.

And because we’ve personally experienced the frustration of shopping online without real help, we’ve introduced something we believe every customer deserves: a free virtual appointment with a jewelry expert. Whether you’re choosing a gift or treating yourself, we’re here to guide you one-on-one so you can feel confident in your decision.

At Zalori, we’re not just selling jewelry—we’re building trust, one meaningful connection at a time.

High-end materials with hand-made craftmanship

Have pride in owning precious metals as a jewelry piece. We are founded on a business that deals with gold, silver, and platinum and bring that expertise to your door.

Authenticity with Proof

We ensure the absolute authenticity of our jewelry, utilizing a Vanta XRF (x-ray spectrumitor) to assess the exact metal composition! How's that for verification?

Phone-call with actual experts

We pride ourselves with customer service. Although we do not have a physical retail store, we have a phone number that allows you to get in contact with our jewelry experts to help answer your questions and pick out the perfect item for yourself or loved one.

Book Your Free Virtual Appointment

- 30-minute one-on-one consultation
- Available 5 days a week
- Video or phone options available
- No purchase required

Book Appointment